Rethinking corporate responsibility!

Rethinking corporate responsibility!

29th May 2020 · Dettling's Column

After the crisis, a new balance between state and market will emerge. Responsibility will become the highest value. Meaning, the future orientation towards the common good will beat the pure pursuit of profit. The crisis accelerates the progressive change in values.

After the crisis, a new balance between state and market will emerge. Responsibility will become the highest value. In the future, the state will have a greater say in matters of public health, in the production of security-relevant goods and services and in the ownership of systemically relevant industries. Meaning the futureorientation towards the common good will beat the pure pursuit of profit. The relationships between companies, states and people will be different. The crisis accelerates the progressive change in values.

A new contract between business and society

Car entrepreneur Bill Ford is said to have said: “A good company provides excellent products and services – an outstanding one provides excellent products and services and at the same time strives to create a better world. There are many good companies that make and provide excellent products today., however outstanding companies want more. Together with their employees, they want to leave a better world behind for future generations. There is one term that illustrates this trend: the “sustainability entrepreneur”. He acts as a political actor, but with personal concern and personal commitment. He is a citizen and entrepreneur. The economic becomes social and the social becomes economic.

1. Radical honesty

Instead of acting as conspiratorial communities that seal themselves off from the outside world, companies must adapt their internal and external communication to today’s rules of dialogue and discourse culture and “get naked”, i.e. be honest and open.

2. Rethink sustainability

Sustainability is based on the three pillars of social, ecological and economic sustainability. The topic is the weighing of economic, ecological and social influences.

3. Forming unusual coalitions

Businesses should be the first to seek social dialogue and contact with all stakeholders before they set their sights on companies. Only by doing this can they receive early feedback and uncover trends, form coalitions and build consensus.

4. Innovation through collaboration

No one can solve major challenges such as climate change, energy system transformation, shortage of skilled workers and health with their own skills. It is a matter of interaction with other actors from science, NGOs and citizens.

5. Being more diverse than the environment

Companies need a variety of diversity: biological (gender, size, age), social (origin, education, ethics, religion) and personal (ideas, ways of thinking, ways of life and lifestyles). At the same time, the diversity of an organization must be even more diverse than the environment in which it operates. This is where the law of systems theorist William Ross Ashby applies: companies only survive if their complexity and variety is at least as high as that of the environment that defines them.

The future of ethical social capitalism is at stake…

Social expectations of companies will increase after the corona crisis. The British economist Paul Collier warns of the disintegration of our society: “It is about nothing less than the future of an ethical, social capitalism.” The responsible handling of most companies in the crisis gives courage for the time after the crisis.

Daniel Dettling is a lawyer, administrative and political scientist and futurologist. He heads the Institute for Futures Studies, based in Berlin. He is a columnist for Globality Health and writes regularly about megatrends and current topics.

Service Service Service

Do you need more information?

If you have not found what you are looking for here, please contact us. We will be pleased to advise you personally.

Service & Support

You might also be interested in

More women in management positions, four-day week and more men in the home office.

More women in management positions, four-day week and more men in the home office.

8th March 2022 · Dettling's Column

Why Corona is becoming a booster for more equality - Is Corona putting the brakes on equality in the workforce? Corona would set back gender equality, by 30 years. Many women complained at the start of the pandemic. The new division of labor suddenly became the old one: Women stand at the hearth and supervise homework, men do video conferencing and tinker with their careers. For women, home office means "lots of home and little office."

Read More

Connecting people

Connecting people

6th August 2021 · Uncategorised

What better way to prepare for a stay abroad than by exchanging ideas with other expats? The following platforms, which are more personal than business-oriented portals such as LinkedIn and more thematically focused than general social media platforms such as Facebook and the like, offerexpats from all over the world, a virtual space to meet and exchange ideas.

Read More

What is the price tag on the world?

What is the price tag on the world?

25th June 2021 · Dettling's Column

A few weeks ago, I wrote about the world's most powerful climate change movement, an alliance of more than 370 major financial services firms representing $41 trillion in green investment assets. This is nothing however, compared to the wealth that an intact environment represents. The Intergovernmental Panel on Climate Change estimates the value of services provided by nature in the form of functioning ecosystems at about $90 trillion. That is roughly the entire current global economic output. A new study by the German Nature Conservation Union and the Boston Consulting Group estimates that the monetary value of biodiversity is twice as high. This does not even include values such as recreation, well-being and enjoyment.

Read More